Hi I'm Archana
I build brand narratives, audience systems and campaigns for meaningful engagement
/ Brand Strategy
/ Campaign Planning
/ Social Media Strategy
/ Lead-gen Marketing
Staying curious, creative, and candid forever
2000+
LinkedIn followers grown
for a niche brand from scratch in under 60 days
11x
Return on campaign spend
Gaining paid registrations and leads on a tight timeline
80+
Published pieces
across long-form articles, interviews, and narratives
4+
Industries served
Architecture, compliance tech, social impact, finance
multipotentialate things//
The toolkit behind the works
( 01 )
Social Media & Audience Growth
End-to-end page management, content systems, and community strategy that build engaged audiences. Delivered 2,000+ followers in 60 days and 10,000+ impressions on a single campaign.
( 02 )
Content Strategy & Campaign Planning
From editorial calendars to integrated multi-channel campaigns built around audience insight. Managed full campaign architecture across LinkedIn, email, WhatsApp, and paid channels.
Email & Lifecycle Marketing
( 03 )
Brand Narrative & Communications
( 04 )
Nurture sequences, event-led campaigns, and segmented content that convert warm audiences into committed participants. Built and executed 10-month Mailchimp content pipelines for B2B clients.
Translating organisational purpose into clear, engaging stories across formats, from tourism brochures to board decks to government-facing communication strategies.
Where I have worked, learned, and un-learned
Jun 2025 – Present
Marketing & Communications Strategist
Social Innovation Studio, Bengaluru
Managing communication strategy across 3–4 concurrent client accounts, including government and international organisations
Built a multi-channel lead generation funnel generating 20+ qualified leads per cohort and 5+ conversions
Improved campaign execution efficiency by 40% through content systems and editorial workflows
Brand voice development, campaign planning, and thought leadership across digital and stakeholder channels
Feb 2024 - Oct 2024
Content Head
SMART(Initiative by FOAID), Mumbai
Grew LinkedIn page from 0 to 2,000+ followers in under 60 days
Produced 100+ content pieces; grew monthly engagement interactions by ~35%
Led and coordinated a network of 20+ freelance contributors and industry leaders
Built a community-first editorial system from the ground up
Oct 2023 - Oct 2024
Content Strategist & Curator
FOAID, Mumbai
Developed content strategy and communication for one of India's leading architecture and design platforms
Produced 50+ long-form assets: campaign copy, speaker narratives, and partnership decks
Collaborated across 50+ architects, partners, and internal teams
Supported brand positioning through research-led, insight-driven content
Jun 2023 - Jun 2025
Freelance Content Strategist
Independant
Delivered content strategy for 5+ clients across design, culture, and finance sectors
Published 70+ articles, interviews, and thought leadership pieces
Built SEO-informed content frameworks and editorial calendars
Worked directly with founders and creative leads to translate expertise into audience-facing content
Let's make something worth remembering?
A little more about me?
I trained as an architect, and I still think like one!
An architect-turned-marketing strategist who found her way from structures to stories. My journey hasn’t been linear. It’s been a mix of curiosity, cold emails, experiments, and figuring things out along the way.
And between writing, researching, and building campaigns, I realised I enjoy the 'whys' and ideas as much as creating, that foundation still shows up in how I approach marketing: I build frameworks and map the audience and context architecture before I design a campaign.
When I’m not working, I’m usually journaling, collecting ideas, or noticing patterns in the most everyday things, which somehow find their way back into my work.
