Selected Works
A collection of projects where I’ve worked across strategy, content, and systems thinking, focusing on building long-term meaningful engagement
SMART (Growth + Ownership)
Building a niche architecture content platform from 0 to 2,000+ followers in 2 months
The Impact
Grew from 0 → 2,000+ followers in 2 months
Generated 3+ organic collaboration leads
Created an active content ecosystem with contributors
The challenge
Build and grow a new architecture-focused online platform from scratch with no existing audience
1
Actions
Managed LinkedIn page end-to-end (strategy, content, publishing)
Created and curated 100+ posts across formats (interviews, insights)
Built a community-first content system with contributor-led content
Onboarded 20+ freelance collaborators
Conceptualized and conducted 2 online events
Tools used
How it showed up
SiS Workshop Campaign
Driving 75+ paid participants through an insight-led LinkedIn campaign with ₹5000 budget
The Impact
Generated 75+ paid participants in 1 month within budget
Increased 300+ followers with high-quality ICP audience
Built warm lead pipeline for future collabs
The challenge
Fill a 3-part behaviour science workshop within a short timeline and limited budget
2
Actions
Designed a multi-channel campaign (LinkedIn, Email, WhatsApp)
Created actionable content (carousels, videos, static posts)
Structured pricing strategy (early bird → last seats pricing)
Ran targeted boosted posts
Tools used
How it showed up
Always a fan of.....
breaking things down before building them up
spending time structuring ideas than decorating them
Always a fan of.....
If that's what you are looking for, happy to explore together
STDW- MP Tourism Project
Curating a trust-led tourism narrative through behaviour insights and storytelling
Results
Enabled clearer, trust-led positioning of rural tourism experiences
Strengthened women-focused narratives and credibility
Contributed to a scalable communication model
The challenge
Bridge the gap between existing tourism infrastructure and perceived safety & trust for women travellers through storytelling
3
Actions
Translated field research into communication strategy
Developed tourism brochure content focused on experience and trust
Created Stories of Change booklet to humanize impact
Shifted communication from functional → narrative-driven storytelling
Tools used
SystemEarth(SaaS Strategy)
Turning regulatory complexity into an insight-led content generation system
The Impact
Improved lead quality and engagement depth by
Positioned brand as expert-led rather than sales-led
Created a repeatable demand generation system
The challenge
Develop a functioning strategy for a Singapore-based compliance platform operating in a high-complexity, regulation-driven market
4
Actions
Designed lead generation LinkedIn strategy
Built repeatable content frameworks (checklists, diagnostics)
Structured workshop-led engagement funnel
Shifted from product-led → problem-led marketing